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We are proud to deliver safe, affordable, stylish essentials that are made to last. We understand that every parent wants the best for their baby. All of our products are designed and thoroughly tested in the UK. We understand the pressures on modern parents. We make useful, multi-functional, long lasting products that will grow with baby, for before and after birth, to ensure that our solutions truly are for baby and beyond.


Simple Parenting™ is a visionary company committed to improving and simplifying the lives of parents and their babies by introducing innovative products and solutions. We are constantly driven by our mission and identify pain-points in day-to-day parenting. Simple Parenting™ works collaboratively, leveraging the broad capabilities and experience, to alleviate these pains. The outcomes of this process are high-quality products and solutions that truly make an impact on modern day parenting.

Child Home

From the very start, our design philosophy has been based on improving the lives of young parents. We want them to feel the value our product can bring, whether it is in function or comfort. Our product designs guarantee safety, quality and style. Together with our team we believe that 'your nursery should tell the story of who you are and be a collection what you love'.

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The Next Generation Car Seat


Welcome to the Modern Family. From car seat to stroller in seconds.