The Evolution of Our Etta Chair

The Evolution of Our Etta Chair

 

When we first introduced the Etta Nursing Chair, we knew comfort mattered. 


What we didn’t yet realise was just how many homes Etta would become part of.  Over the years, Etta has evolved in fabric, in size and in purpose, growing alongside the families who choose her. 

Why UK Parents Choose an Etta Nursing Chair 

Comfort and support 

  • Deep cushioning and supportive back designed for longer feeds
  • Helps reduce pressure on your back, neck and shoulders
  • Softly padded armrests positioned for comfortable feeding
  • Gentle rocking motion helps soothe and settle your baby 

 

Bonding and relaxation 

  • Creates a calm, cosy space for feeding and cuddling
  • Rocking movement mimics the familiar motion of the womb
  • Helps soothe unsettled babies and support sleep routines 

Where It Began: The Original Corduroy Etta Nursing Chair 

Etta began in beautifully soft corduroy. 

Available in Sand and Anthracite, these designs are still loved today, and still part of our core collection. 

Soft, warm and beautifully neutral, the Etta Nursing Chair was created to support feeding, soothing and everyday bonding. With a supportive back, wide armrests and deep cushioning, it helps ease tension during long feeds, especially in those early weeks when comfort is everything. 

The gentle wooden rocking base creates a calming motion for both you and your baby. And as routines change, Etta naturally transitions into a cosy chair for story time, cuddles and quiet evenings together. 

It wasn’t just a nursery chair. It became the chair. 

 

Then came bouclé. 

Textured, warm and wonderfully comforting, the Etta Nursing Chair in Bouclé quickly became our best-selling nursing chair - and a true customer favourite. 

Parents loved the softness. The quiet luxury. The way it elevated a nursery without feeling out of reach. 

The supportive backrest, generous padding and wide armrests reduce pressure on tired muscles, while the smooth rocking motion supports calm, settled routines. 

Bouclé Etta showed us something important: Parents want comfort, but they also want style that lasts beyond the baby years. 

 

Last December, we introduced something different. 

The Etta Nursing Chair in Faux Fur, available in Cream and Mink, brought a beautifully cocooning feel to feeding and bonding moments. 

Plush, super soft and tactile, faux fur adds warmth and depth to a nursery space. Yet it remains practical for everyday life, with simple care instructions designed for real family homes. 

Deep cushioning. Wide armrests. Gentle rocking motion.  The comfort you expect from Etta, with a softer, more enveloping finish. 


More Room for Growing Families: The Etta Cuddle Chair 

As families told us they wanted more space, we listened. 

This season, we launched the Etta Cuddle Chair in our much-loved Bouclé Mushroom and Off-White. 

Wider. More generous. Designed for closer moments. 

The deeper, broader seat offers extra room for feeding, comforting and cuddling as your baby grows into a toddler. It’s especially comfortable for longer feeds, skin-to-skin contact and shared story time. 

It’s still unmistakably Etta, supportive, softly structured and beautifully balanced, just with more room to settle in. 

 

The Mini: Etta Kids Chair  

Our Etta Kids Chairs, available in Bear (Mushroom) and Bunny (Off-White), are designed just for toddlers. 

Playful ear details. Soft bouclé fabric. A perfectly sized seat for independent sitting, reading and quiet play. 

Lightweight and easy to move, they create a cosy corner where little ones can feel truly at home. 

From feeding chair to toddler reading spot, Etta now supports families well beyond the early months. 

 

Completing the Comfort: The Etta Foot Stool 

This year, we introduced the Etta Foot Stool - a simple addition designed to make feeding and soothing moments even more comfortable. Available in Sand, our signature bouclé shades and our faux fur finishes, it pairs beautifully with your Etta Nursing Chair while offering gentle leg elevation to help ease pressure during longer sits. Lightweight yet sturdy, it’s easy to move wherever extra support is needed, a thoughtful finishing touch to complete your nursery chair setup. 

More Than a Nursing Chair 

From corduroy to bouclé, from faux fur to the Cuddle Chair, and now to toddler-sized designs, the Etta collection reflects what modern UK parents truly need: comfort, reassurance and style that feels just right.  

A place for early morning feeds. 
For quiet 2am cuddles. 
For first books and whispered stories. 

Because when you’re choosing a nursery chair, you’re not just buying furniture.