Celebrate World Breastfeeding Week with CuddleCo & Pippeta

In honour of World Breastfeeding Week 2025 and this year's theme, "Invest in breastfeeding, invest in the future" we're highlighting Pippeta, a brand that does just that. At CuddleCo, everything we do starts with parents in mind. We’re here to create beautifully made nursery furniture that lasts, grows with your family, and makes life a little easier. That’s why we love teaming up with brands who share the same mission, to support parents every step of the way. 

Why Breastfeeding Awareness Month matters 

August is Breastfeeding Awareness Month, with World Breastfeeding Week celebrated globally from 1st–7th August. 

It’s a time to: 

This year’s theme, invest in breastfeeding, invest in the future, reminds us that every feeding journey is valid, whether you breastfeed for a day, a year, or take a different path entirely. 

One brand putting this breastfeeding support into action every day is Pippeta. 

Founded by a breastfeeding mum who turned her own struggles into a powerful mission, Pippeta is dedicated to supporting every stage of the feeding journey, from the first latch to that final feed. Their products are designed by experts and backed by real parent insight, combining thoughtful design with real-world function. 

But Pippeta's support goes far beyond products. 

With every breast pump, mums receive access to free, expert lactation support from independent International Board Certified Lactation Consultants (IBCLCs). No more late-night Googling: just real guidance, from real professionals, when it's needed most. 

They also provide educational resources, friendly myth-busting guides, and expert-led content to help make breastfeeding feel less overwhelming and more empowering. Their social platforms offer a welcoming, supportive space, where mums can connect, share their stories, and find reassurance that they're not alone. 

From award-winning handsfree breast pumps to community-led content and return-to-work support, Pippeta is there to help parents feed confidently and comfortably, wherever they are in their journey. Their compact pumps and accessories are discreet, portable, and designed to fit into real life; whether that's at home, in the office, or on the go. 

They were recently awarded Gold in the Made for Mums Tech Awards for Best Affordable Breast Pump and have earned recognition across a range of trusted parenting platforms. 

This World Breastfeeding Week, Pippeta is going all in with exclusive discounts, educational content, giveaways with their favourite parenting brands, and real mum stories to show parents that support is always within reach. 

Explore the giveaway, connect with the community, and feel empowered on your journey. 

CuddleCo & the Etta nursing chair  

Just as Pippeta supports feeding journeys, CuddleCo is passionate about supporting families through every stage of parenthood. Known for beautifully designed nursery furniture and décor, CuddleCo blends style, quality, and functionality to create products that work for real life. From handcrafted rattan pieces to clever storage solutions, each collection is thoughtfully curated to transform nurseries into calm, beautifully organised spaces. 

At the heart of this philosophy is the best-selling Etta Nursing Chair - a serene sanctuary designed for the tender, meaningful moments of early parenting. With its smooth curves and soft, supportive design, Etta brings together comfort and elegance in one beautifully crafted piece. 

Available in calming neutral tones like sand cord and modern boucle, Etta gives the classic nursing chair a contemporary twist. Its sculptural silhouette and subtle palette allow it to fit effortlessly into any nursery or living space - combining timeless style with everyday practicality. 

But Etta isn’t just about looks. It’s built for what truly matters: comfort and care. Generously padded throughout, it features a cushioned backrest to support your posture, wide armrests for feeding ease, and a soothing rocking motion that helps both baby and parent unwind. Whether it’s a midnight feed, an afternoon nap, or a quiet storytime, Etta is your go-to space for connection and calm. 

Its compact-yet-roomy design suits nurseries of all sizes, while the soft-touch upholstery adds a layer of cosy luxury. Backed by a 2-year warranty, Etta is made to last - offering both peace of mind and everyday comfort. 

This World Breastfeeding Week, CuddleCo is proud to celebrate all feeding journeys. Through inspiring real-mum stories, thoughtful content, and exclusive giveaways in partnership with like-minded brands, we’re reminding parents that support is always within reach and that every journey is beautifully unique. 

Win the ultimate feeding bundle for you or a loved one 

To mark the occasion, CuddleCo and Pippeta have teamed up to give one mum-to-be the ultimate breastfeeding prize. The prize includes: 

From newborn days to night-time cuddles, this bundle has everything you need to feel supported. 

What’s in the Pippeta Breastfeeding Essentials Bundle? 

One lucky winner will receive a specially curated bundle of breastfeeding must-haves, including: 

A supportive, practical bundle designed to help new mums feel prepared, nourished, and confident as they begin their feeding journey.